If you’re like me, the first time you saw the plastic trays of strawberries at the supermarket in Japan, you jumped for joy. Back home, strawberries were not a seasonal treat, but a year-round expectation. You could even get a large carton of them for about five dollars, depending on the season. So, you can imagine my dismay when a whopping nine strawberries cost nearly 700 yen!
I was in shock. The juicy, ruby red fruits I had taken for granted in America were now snubbing their noses at me, as if to say “now you know our real worth.” Begrudgingly, I would wait until payday to buy my nine strawberries and eat them with relish, savoring the taste until I could afford my next fix. Before I knew it, they’d disappear and make way for new seasonal fruits, not to be spotted again until next winter.
But there is a trick to truly enjoying strawberries in Japan – visit a you-pick farm.
LET’S GO TO THE FARM
You-pick farms in Japan aren’t the same as back home. Rather than heading out to a dusty farm and crouching down in the dirt paths to hunt for crimson jewels between their waxy leaves, Japanese farms grow the strawberry beds on tables, their treasures shining in the sunlight pouring in from the greenhouse windows.
While the ease of picking has been vastly improved upon, you’re in for a shock if you think you are just going to pick your berries, weigh them, and take home a box full of fruity treasures. Strawberry farms in Japan have an “all you can eat” mentality – a healthier (and less expensive) version of a nomihoudai. When you arrive at the farm, you will make your way to the cashier and pay for a time slot. Strawberry farms usually offer 30- or 60-minute slots for your gastronomic pleasure and cost between 1,000 and 2,000 yen depending on peak times.
Once you’ve paid, you will be given a trash cup or tray and escorted to a hothouse to begin your adventure.
When you enter the hothouse, a chest-high carpet of green stretches out before you. Picking strawberries is as easy as meandering down a row of plants and casually plucking any one that strikes your fancy.
Depending on the farm, the hothouse may only hold one variety of strawberry or many. The one we went to had three varieties in each house, the rows clearly marked by signs on the endcaps. Choose an empty row and make your way down, stopping at any strawberry that you deem worthy of eating and toss the stems into your trash cup. Once you’ve filled your cup with stems, find the trash cans, empty the dead soldiers into the proper bin, and start all over.
The best advice I can give is to take your time. Even 30 minutes is a long time to consistently shovel strawberries into your piehole. Peruse the plants for the brightest, most succulent berries. If you find a good plant, enjoy all the berries it has to offer. Try different varieties, then choose your favorite one and indulge your inner glutton. Take pictures with your friends and revel in the joy that is Japanese strawberry season.
Strawberries are in season from December to early May; however, Gunma is filled with all manner of fruit picking farms throughout the year. You can find a list of strawberry farms on GTIA’s site or farms by region and fruit type on the Gunma Tourism site.
Most fruit farms are not near a station, so you’ll need to find a friend who drives or brave the local bus routes. If you are determined to pick strawberries but can’t find a ride, I’d recommend Tatara Fresh Farm which is about a 20 minute walk from Tatara Station.
Strawberry picking is a Japanese experience you don’t want to miss. So get out there and stuff yourself silly with fresh fruit from the farm!
Nikkita Kent is a misplaced thalassophile who was transplanted from the beaches of Florida to the mountains of Gunma in 2017. Unable to sit still for too long, she delights in teaching senior high school in Ota City, exploring the local restaurants, and travelling at every available opportunity. Check her out on Instagram @daw2dus.